Rich & Associates

Erika Rich, Ph.D., Owner and Director


Biography of Dr. Erika Rich

From a young age, I knew I wanted to work with children. Basically, I started out as a really good babysitter. I decided on psychology because not only did I like working directly with children and families, but I re-ally enjoyed doing research, too. I have published several research articles and written a few chapters and continue to be involved in research in one way or another. I think it's important for me to be up on the latest research so that I can continue to give children and families cutting-edge intervention.

I have worked with all kinds of kids and all kinds of families. But, I am most passionate about social skills training, cognitive behavioral therapy (CBT), and improving family functioning. It is probably because I was such a bossy kid myself, but I specialized in social skills very early in my career. It was later that I started emphasizing the overall family environment for supporting child development. Now, I take this family-centered approach in all of my services. Because I am a mother myself, I also understand what day-to-day life as a parent entails.

Education and Experience

After getting my Bachelor of Arts degree from the College of William and Mary and my Master's Degree from Wake Forest, I went on to get my Doctorate in Developmental-Clinical Psychology from the University of Maine. My dissertation work formed the foundation of the COMPASS program that I am running today. I spent the next four years at the UCLA Neuropsychiatric Institute. My training at UCLA is a great foundation for my practice of psychology. I was lucky enough to work with leading child psychologists and psychiatrists at UCLA and to gain experience with special populations such as children with ADHD, anxiety, autism, and prenatal alcohol/drug exposure.

My post-doctoral work at UCLA also included training and experience in mindful awareness, which I have since continued to study. Under the tutelage of Susan Kaiser Greenland, I learned a variety of techniques for teaching mindfulness to children. At Rich & Associates, we are very proud of our Parenting with Mindful Awareness curriculum, bringing important mindfulness exercises to the everyday strategies needed to be an effective parent. Most recently, I became an officially trained Parent-Child Interaction Therapy (PCIT) therapist and Level One Trainer, allowing me to officially train R&A therapists to provide this very specialized and very effective treatment for families.

Publications and Research Presentations

If you are interested in any of my research in areas such as children's friendships, autism, ADHD, family functioning, and behavioral difficulties in children, then please download a complete list.

Biography of Dr. Seth Shaffer

Dr. Shaffer received a doctorate of clinical psychology from the American School of Professional Psychology at Argosy with a focus on mindfulness meditation.

In August 2012, Dr. Shaffer completed an intensive pre-doctoral APA-accredited internship focusing on work with children, adolescents, and families at The Guidance Center in Long Beach. In this setting, Dr. Shaffer gained experience with ethnically, racially, and culturally diverse populations. Dr. Shaffer is well-versed in evidence-based practices, including cognitive-behavioral therapy. He has worked with children who have autism, trauma, ADHD, behavioral difficulties, and anxiety. This work included working with parents in setting up behavioral plans and determining strategies to best help their child.

Dr. Shaffer's current interests include working with individuals suffering from autism, ADHD, anxiety and/or depression, social skills deficits, and impulse control disorders. He is especially interested in working with parents and families to help them achieve harmony in the home environment. Dr. Shaffer takes a mindfulness-based approach to parenting and co-developed the Parenting with Mindful Awareness curriculum with Dr. Rich. Dr. Shaffer is also an officially trained and soon to be certified PCIT therapist.

Dr. Shaffer began working at Rich & Associates in 2012 and became a licensed psychologist in 2015.

Biography of Dr. Erin Rossello

Dr. Rossello recently completed her Doctorate coursework at the Chicago School of Professional Psychology where she specialized in Child and Adolescent Psychology. She is currently working towards completing her pre-doctoral internship hours at Rich & Associates. She has been working with children of all ages for over 15 years.

Dr. Rossello completed her B.A in Sociology in 2004 at the University of California Santa Barbara. During that time, she worked at the UCSB Koegel Autism Center and was trained in Pivotal Response Treatment, an evidence-based treatment to improve social communication skills in children. She provided interventions for children with autism and their families both in-home and in the school setting. Dr. Rossello also completed her K-12 Teaching Credential at Antioch University and has taught 4th grade, Kindergarten and Preschool. Dr. Rossello has also worked with Middle School students at the Boys & Girls Clubs of Santa Monica. She created and implemented a Girls Group that focused on increasing self-esteem, friendship and overall health and wellness.

Dr. Rossello received her Masters in Counseling from Loyola Marymount University during which time she volunteered at the Children’s Hospital Los Angeles providing services for children with cancer and their families. Most recently, Dr. Rossello worked as an Early Interventionist and In-Home Behaviorist at Step By Step Edu Play in Santa Monica. She provided services for children with developmental delays including Autism Spectrum Disorders and Down’s Syndrome. She used a DIR-Floortime approach coupled with Applied Behavior Analysis in order to produce change in client’s behaviors.

Dr. Rossello also has extensive training in Play Therapy and has completed over 60 hours of coursework. She is working towards becoming a Registered Play Therapist. Dr. Rossello is a certified therapist in Parent-Child Interaction Therapy (PCIT).

Dr. Erin Rossello (PSB#94021002, NPI#1922400423) began at Rich & Associates in 2014 and is now a post-doctoral fellow. She works directly under the supervision of Erika Rich, Ph.D. (PSY19465)

Psychological Externs

Rich & Associates is privileged to be a practicum site for several local doctoral programs in clinical psychology, including the California School of Professional Psychology at Alliant International University, Pepperdine University's Clinical Psychology Doctoral Program of the Graduate School of Education and Psychology, University of Southern California, and Loma Linda University. As such, after a rigorous and competitive multi-stage interview process, two to three doctoral students are chosen as Psychological Externs at Rich & Associates. Psychological Externs serve as group co-leaders and also provide individual Cognitive Behavioral Therapy for children and adolescents. Psychological Externs have the option of receiving official, intensive Parent-Child Interaction Therapy training directly from Dr. Rich in order to also provide PCIT at R&A. All of the therapists undergo extensive training through R&A’s Clinical Seminar and Group Supervision program in order to provide quality therapy at lower fees than is typically found in West LA. In addition, weekend times are available for individual therapy and PCIT, which is appealing for many families. All Psychological Externs work directly under both Dr. Shaffer's (PSY27492) and Dr. Rich’s supervision (PSY19465), meaning that treatment decisions and progress are monitored on a weekly basis by an experienced licensed psychologist.

Pensive Erika

West Los Angeles

310 709 6427