Rich & Associates

Erika Rich, Ph.D., Owner and Director


Biography of Dr. Erika Rich

From a young age, I knew I wanted to work with children. Basically, I started out as a really good babysitter. I decided on psychology because not only did I like working directly with children and families, but I really enjoyed doing research, too. I have published several research articles and written a few chapters and continue to be involved in research in one way or another. I think it's important for me to be up on the latest research so that I can continue to give children and families cutting-edge intervention.

I have worked with all kinds of kids and all kinds of families. But, I am most passionate about social skills training, cognitive behavioral therapy (CBT), Parent-Child Interaction Therapy (PCIT), and improving family functioning. It is probably because I was such a bossy kid myself, but I specialized in social skills very early in my career. It was later that I started emphasizing the overall family environment for supporting child development. Now, I take this family-centered approach in all of my services. Because I am a mother myself, I also understand what day-to-day life as a parent entails.

Education and Experience

After getting my Bachelor of Arts degree from the College of William and Mary and my Master's Degree from Wake Forest, I went on to get my Doctorate in Developmental-Clinical Psychology from the University of Maine. My dissertation work formed the foundation of the COMPASS program that I am running today. I spent the next four years at the UCLA Neuropsychiatric Institute (now Semel). My training at UCLA is a great foundation for my practice of psychology. I was lucky enough to work with leading child psychologists and psychiatrists at UCLA and to gain experience with special populations such as children with ADHD, anxiety, autism, and prenatal alcohol/drug exposure.

My post-doctoral work at UCLA also included training and experience in mindful awareness, which I have since continued to study. Under the tutelage of Susan Kaiser Greenland, I learned a variety of techniques for teaching mindfulness to children. At Rich & Associates, we are very proud of the infusion of mindfulness into the everyday strategies needed to be an effective parent and how mindfulness can complement other coping skills for children. Most recently, I became a certified Parent-Child Interaction Therapy (PCIT) therapist and Level One Trainer, allowing me to officially train R&A therapists to provide this very specialized and very effective treatment for families.

Publications and Research Presentations

If you are interested in any of my research in areas such as children's friendships, autism, ADHD, family functioning, and behavioral difficulties in children, then please download a complete list.

Biography of Dr. Seth Shaffer

Dr. Shaffer received a doctorate of clinical psychology from the American School of Professional Psychology at Argosy with a focus on mindfulness meditation.

In August 2012, Dr. Shaffer completed an intensive pre-doctoral APA-accredited internship focusing on work with children, adolescents, and families at The Guidance Center in Long Beach. In this setting, Dr. Shaffer gained experience with ethnically, racially, and culturally diverse populations. Dr. Shaffer is well-versed in evidence-based practices, including cognitive-behavioral therapy. He has worked with children who have autism, trauma, ADHD, behavioral difficulties, and anxiety. This work included working with parents in setting up behavioral plans and determining strategies to best help their child.

Dr. Shaffer's current interests include working with individuals suffering from autism, ADHD, anxiety and/or depression, social skills deficits, and impulse control disorders. He is especially interested in working with parents and families to help them achieve harmony in the home environment. Dr. Shaffer takes a mindfulness-based approach to parenting and co-developed the Parenting with Mindful Awareness curriculum with Dr. Rich. Dr. Shaffer is also a certified PCIT therapist.

Dr. Shaffer began working at Rich & Associates in 2012 and became a licensed psychologist in 2015.

Biography of Dr. Silvia Liu

Dr. Liu completed her Doctorate coursework at the Pepperdine University Graduate School of Education and Psychology in Clinical Psychology and her APA-accredited pre-doctoral internship at Pacific Clinics. She has worked with parents and children of all ages and backgrounds for over 10 years.

Dr. Liu completed her B.A in Psychology in 2002 at the University of British Columbia, Vancouver, and her M.A. in Clinical Psychology at Teachers College, Columbia University, New York. During that time, she worked as a behavioral interventionist to children with autism spectrum disorder both at home and in school settings. She utilized a combination of evidence-based treatments to improve children's social communication skills, including Applied Behavioral Analysis (ABA), Floortime, and Pivotal Response Training. She also worked with children who were struggling with attention deficit (i.e., ADHD), disruptive behaviors (e.g., defiance), and other developmental difficulties using Positive Behavior Support in the home. Her masters-level thesis looked at the effect of perfectionism on mothers' distress and life satisfaction. Dr. Liu focuses very much on family-centered practices, and accounts for each family's strengths and weaknesses.

Dr. Liu is a certified therapist and Level I (within agency) trainer in Parent-Child Interaction Therapy (PCIT). During her pre-doctoral internship, she provided PCIT services in mobile learning labs and in three languages. In addition to parent training, Dr. Liu also has extensive training in third-wave Cognitive-Behavioral Therapy (CBT) approaches (e.g., DBT, ACT), which includes elements of mindfulness and relational skills.

Dr. Silvia Liu (PSB#94022688, NPI#1508147034) worked at Rich & Associates from 2013-2014 as a practicum student and returned to the R&A team in 2016. She works directly under the supervision of Erika Rich, Ph.D. (PSY19465).

Psychological Externs

Rich & Associates is privileged to be a practicum site for several local doctoral programs in clinical psychology, including the California School of Professional Psychology at Alliant International University, Pepperdine University's Clinical Psychology Doctoral Program of the Graduate School of Education and Psychology, University of Southern California, and Loma Linda University. As such, after a rigorous and competitive multi-stage interview process, two to three doctoral students are chosen as Psychological Externs at Rich & Associates. Psychological Externs serve as group co-leaders and also provide individual Cognitive Behavioral Therapy for children and adolescents. Psychological Externs have the option of receiving official, intensive Parent-Child Interaction Therapy training directly from Dr. Rich and/or Dr. Liu in order to also provide PCIT at R&A. All of the therapists undergo extensive training through R&A’s weekly Clinical Seminar and Group Supervision program in order to provide quality therapy at lower fees than is typically found in West LA. In addition, weekend times are available for individual therapy and PCIT, which is appealing for many families. All Psychological Externs work directly under both Dr. Shaffer's (PSY27492) and Dr. Rich’s supervision (PSY19465), meaning that treatment decisions and progress are monitored on a weekly basis by an experienced licensed psychologist.

Pensive Erika

West Los Angeles

310 709 6427